This organization provides industry intelligence, training, and certifications for professionals in the audiovisual (AV) and integrated experience sectors. Their primary focus areas include conferencing and collaboration, broadcast AV, digital signage, and content production and streaming. They offer various professional development opportunities, including the Certified Technology Specialist (CTS) program, which is widely recognized within the industry. The organization also conducts market research and publishes reports on trends and insights relevant to the AV sector. It serves a global audience with regional chapters across North America, Europe, Asia-Pacific, Latin America, and the Middle East.