It was established in the late 1980s. It is one of the first pharmaceutical companies in the MENA region to pioneer the production of niche branded generics in the therapeutic areas of ophthalmology, ear, nose & throat, respiratory, and dermatology. After many years of success, the company is still focused on its differentiator and is proud to be one of the leaders in the MENA region having expanded into more than 5 production lines producing 140+ registered products, and exporting to 30+ markets globally.